October Speaker Series: How To Build an Austin Brand

  • 18 Oct 2017
  • 11:30 AM - 1:00 PM
  • Headliners Club, 20th Floor


Registration is closed

Panel discussion with the men behind Criquet Shirts, Tecovas Boots, and Howler Brothers

If there's one indisputable fact about our fair city, it's that Austin brands are sexy. This doesn't just stand for local products, but for products that appeal to a wider audience. But how are three prominent Austin-based apparel brands leveraging the appeal of Austin to build their brands, you ask?

Come join your YMBL friends at an exciting installment of the YMBL Speaker Series on Wednesday, October 18th. A panel of the three men behind Criquet Shirts, Tecovas Boots, and Howler Brothers will be moderated by none other than Michael Harman, YMBL Communications VP and Creative Director of Harman Friday. We'll discuss what inspired them to start a business here, how they've grown into beloved Austin brands, and how they're harnessing their local appeal to break out of the city limits.

We'll be raffling off a pair of Tecovas Boots, a YMBL embroidered Criquet Shirt, and Howler Bros apparel! Bring a business card to be entered to win.

Gourmet lunch and iced tea provided. Parking on site at the Chase Tower is $5. Event is on the 20th floor Headliners Club space. Greeting and networking from 11:30-12:00, lunch served at noon and speaker will start at 12:15 with a brief Q&A near the end. Event ends at 1:00. 

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